1 January 2011

Blame Barbour!

Welcome to my new fashion blog! The purpose of which is to spy trends and write them. Oh, and document everything fashion-related for university projects!

I have just finished a major project at Uni which took up most of my time. We worked in groups with the Barbour brand, suggesting a new communication strategy that they could implement to target a new demographic of consumers.

The final result was a 10 minute pitch to Stuart, actually from the Barbour brand, a 10,000 word report, an advertising brief, a photographic brief & a literary review. Can you see now why I have been so busy?!

Barbour have been getting more recognition recently due to the fact that quilted jackets are in fashion, and Barbour provides different styles of high quality quilted jackets in their collections. A new love for the brand is also thanks to celebrities, such as Alexa Chung and Olivia Palermo, who have been spotted wearing the wax jacket, Barbour's hero piece.

Image Sources: Google

Working closely with the Barbour brand for almost two months has increased my own desire for a Barbour jacket! I'd love a khaki coloured quilted one, like this one:

Image Source: Barbour Website

I'll put it on my Christmas list and hope that Santa delivers. I have been a good girl working hard after all...
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