20 December 2010

Blame Barbour!

I realise that it's been a while since my last post - I do apologise!

I have just finished a major project at Uni which took up most of my time. We worked in groups with the Barbour brand, suggesting a new communication strategy that they could implement to target a new demographic of consumers.

The final result was a 10 minute pitch to Stuart, actually from the Barbour brand, a 10,000 word report, an advertising brief, a photographic brief & a literary review. Can you see now why I have been so busy?!

Barbour have been getting more recognition recently due to the fact that quilted jackets are in fashion, and Barbour provides different styles of high quality quilted jackets in their collections. A new love for the brand is also thanks to celebrities, such as Alexa Chung and Olivia Palermo, who have been spotted wearing the wax jacket, Barbour's hero piece.

Working closely with the Barbour brand for almost two months has increased my own desire for a Barbour jacket! I'd love a khaki coloured quilted one, like this one:

I'll put it on my Christmas list and hope that Santa delivers. I have been a good girl working hard after all...


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