6 January 2011

Colour Punching/Blocking

The future is bright with this S/S 11 trend!



I remember when colour blocking was 'in' a few seasons ago... But I found it difficult conforming to it. My personal style is quite grungey/edgy... so colour blocking is a bit out of my comfort zone, to say the least! I think it's important to only follow trends that are right for you, and relate to your personal style. Otherwise, how do you expect to rock it when you feel super silly? Confidence is key to pulling off any outfit. FACT.

But back to the subject at hand - tangerine, acid pink, egg yolk, grass green, cobalt and violet are set to be the colours to buy - taken from designer catwalks such as Roksanda Ilincic, Prabal Gurung, Giambattista Valli, Fendi, Miu Miu, Stella McCartney, Hermes, Burberry Prosum and Viktor & Rolf.



Just because this trend is not for me doesn't mean it's not for you. If you want to colour block, it is suggested you pair your piece (or pieces) with neutrals and whites so that you don't look like a walking rainbow! And, this way, you can just let your pieces stand out and do the talking.
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S/S 11 Womenswear Trends

I could burst with excitement! The catwalk and trend reports from the S/S 11 shows have finally been released! And we have our top ten trends for the oncoming season...

1. The 1970's.
2. Colour punching and blocking.
3. Orientalism.
4. Great lengths regarding maxi dresses and skirts.
5. Erogenous zones being visible through cutout garments.
6. Minimalism.
7. Print.
8. Sports couture with an American feel.
9. Glam rock.
10. Romance.



Thanks, Elle!

Now let's look more closely at several of them...
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3 January 2011

Cath Kidston Crazy

When I come home for the holidays it's the norm for my Mum and sister show me the new things that they have bought since I last saw them.

One of the things my Mum pulled out was a Cath Kidston apron... 'Lovely, Mum'... Then she pulled out a Cath Kidson tea towel... 'Lovely'... Then my sister showed me her Cath Kidston make-up bag... 'Wow you've got Cath Kidston too, nice!' Then a gadget case... 'Yeah, okay'... Then a keyring... Then a purse... 'Right, now it's getting old.'

Then to top it all off when I saw one of my friends from home she had a Cath Kidston case on her Iphone 4! People are going Cath Kidston crazy!



I could see it happening at some point. I mean, Cath Kidston products are truly endearing - I just adore the prints and colours that are used - but why is it happening now?

When I think of Cath Kidston, I think of ditsy florals, chintz, cherry patterns and of course, the typical 1950's housewife. The only reason I can think of as to why there is a higher consumer demand for this brand's products at the moment is the trend of nostalgia.

The brand hasn't done anything differently, apart from open at least 10 more stores in the UK in the past year or so. Okay, so a more well known high street presence could be helping to increase the demand... But I honestly believe it's nostalgia. The fashion sector sparked off the trend, and now other retailers are jumping on board.

Having realised this - I might have sold out a bit and bought myself a few Cath Kidson items in the sale in York. Cheeky, I know! :)

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Heritage Promo

Yesterday my parents took me to York for the day and we had lunch in the cutest place ever - Betty's.

If you're not from Yorkshire, you probably won't know of Betty's... And that's a crime! Betty's is described as 'cafe tea rooms'; it is a brand well known for their chocolates, cakes and speciality teas. There are five cafe tea rooms in total - in Harrogate, Harlow Carr, Ilkley and Northallerton, as well as York.



It was my first time in Betty's yesterday and I have just fallen head over heels in love with the brand. It has been established since 1919 and as soon as you step through the doors there is a sense of heritage and traditionalism through the decor and the music, which consists of the Pavilion String quartet! A scene from the film Titanic came to mind, where Rose allows Jack to escort her to dinner in the dining hall and all the rich people are sat having a meal to the sounds of the String Quartet. 1900's chic!

We bought a couple of things from the bakery and I noticed the fact that 'Est. 1919' was written underneath the logo on the carrier bag... Then I looked around and noticed that everywhere the logo was featured (on the menu, on the walls, on the napkins even!), so was 'Est. 1919'.



It just made me realise there are so many brands out there using their long-established heritage as a promotional element these days... And it's not just fashion brands like Barbour and Burberry!

I'm not sure you can quite call it a trend, because it is likely these brands have always promoted their heritage and it has only just come to my attention! But it's something I have definitely noticed more than one brand doing... So it must be of significance to write about, right?

New rule: this blog does not just have to be trends, it can be something I've noticed more than one brand doing. Sorted.
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2 January 2011

A/W 10 Countryside Chic

I spy, with my little eye, countryside style... And I like it!

This trend ties in with my last post and the Barbour brand, as Barbour promotes the practicality aspect of their products for countryside activities and pursuits.

When we did primary research for the Barbour project and went to Southwell (a little village on the outskirts of Nottingham), their wax and quilted jackets, and those of their competitors, were everywhere! It proves Countryside Chic is back for A/W 10.

I've noticed that the countryside has been used a lot recently for photoshoot backdrops to communicate this trend, as well as the functionality of particular products for the cold Winter season.

This one for Company magazine (photographer unknown) was particularly effective...




There's a certain sultry and mysterious mood being conveyed through the use of the location and poses, which entices the consumer and makes them look closer.

I also like this shot by Elizabeth Johnson:



The use of colour is fab; the clothes that the model is wearing stand out in the foreground against the green and brown leaves, yet pick up the dark brown of the tree barks in the background. Great combination!

Brands are now beginning to pick up this countryside theme for their advertising campaigns. Purdey is a recent example...



...and Urban Outfitters currently have these images on their website to promote one of their A/W 10 collections:



I love the rich use of colour in these photographs, as well as the different textures. I also love how each shot is individual and striking... The three examples that I have picked show variety and that's important to have in a photoshoot.

These shots were actually used in our photographic brief for Barbour, as inspiration for the kind of photo shoot backdrop and mood we suggested that they should incorporate into their next advertising campaign. This was the moodboard that we included:



I'd love to say that I created this... However it was my peer, and very good friend, Lexie! It just shows though, the fact that we acknowledged Countryside Chic and forefronted it as the main theme of the photoshoot for Barbour... Well, aren't we good Fashion Marketing students... On the money!
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1 January 2011

Blame Barbour!

Welcome to my new fashion blog! The purpose of which is to spy trends and write them. Oh, and document everything fashion-related for university projects!

I have just finished a major project at Uni which took up most of my time. We worked in groups with the Barbour brand, suggesting a new communication strategy that they could implement to target a new demographic of consumers.

The final result was a 10 minute pitch to Stuart, actually from the Barbour brand, a 10,000 word report, an advertising brief, a photographic brief & a literary review. Can you see now why I have been so busy?!

Barbour have been getting more recognition recently due to the fact that quilted jackets are in fashion, and Barbour provides different styles of high quality quilted jackets in their collections. A new love for the brand is also thanks to celebrities, such as Alexa Chung and Olivia Palermo, who have been spotted wearing the wax jacket, Barbour's hero piece.

Image Sources: Google

Working closely with the Barbour brand for almost two months has increased my own desire for a Barbour jacket! I'd love a khaki coloured quilted one, like this one:

Image Source: Barbour Website

I'll put it on my Christmas list and hope that Santa delivers. I have been a good girl working hard after all...
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