When I come home for the holidays it's the norm for my Mum and sister show me the new things that they have bought since I last saw them.
One of the things my Mum pulled out was a Cath Kidston apron... 'Lovely, Mum'... Then she pulled out a Cath Kidson tea towel... 'Lovely'... Then my sister showed me her Cath Kidston make-up bag... 'Wow you've got Cath Kidston too, nice!' Then a gadget case... 'Yeah, okay'... Then a keyring... Then a purse... 'Right, now it's getting old.'
Then to top it all off when I saw one of my friends from home she had a Cath Kidston case on her Iphone 4! People are going Cath Kidston crazy!
I could see it happening at some point. I mean, Cath Kidston products are truly endearing - I just adore the prints and colours that are used - but why is it happening now?
When I think of Cath Kidston, I think of ditsy florals, chintz, cherry patterns and of course, the typical 1950's housewife. The only reason I can think of as to why there is a higher consumer demand for this brand's products at the moment is the trend of nostalgia.
The brand hasn't done anything differently, apart from open at least 10 more stores in the UK in the past year or so. Okay, so a more well known high street presence could be helping to increase the demand... But I honestly believe it's nostalgia. The fashion sector sparked off the trend, and now other retailers are jumping on board.
Having realised this - I might have sold out a bit and bought myself a few Cath Kidson items in the sale in York. Cheeky, I know! :)