Yesterday my parents took me to York for the day and we had lunch in the cutest place ever - Betty's.
If you're not from Yorkshire, you probably won't know of Betty's... And that's a crime! Betty's is described as 'cafe tea rooms'; it is a brand well known for their chocolates, cakes and speciality teas. There are five cafe tea rooms in total - in Harrogate, Harlow Carr, Ilkley and Northallerton, as well as York.
It was my first time in Betty's yesterday and I have just fallen head over heels in love with the brand. It has been established since 1919 and as soon as you step through the doors there is a sense of heritage and traditionalism through the decor and the music, which consists of the Pavilion String quartet! A scene from the film Titanic came to mind, where Rose allows Jack to escort her to dinner in the dining hall and all the rich people are sat having a meal to the sounds of the String Quartet. 1900's chic!
We bought a couple of things from the bakery and I noticed the fact that 'Est. 1919' was written underneath the logo on the carrier bag... Then I looked around and noticed that everywhere the logo was featured (on the menu, on the walls, on the napkins even!), so was 'Est. 1919'.
It just made me realise there are so many brands out there using their long-established heritage as a promotional element these days... And it's not just fashion brands like Barbour and Burberry!
I'm not sure you can quite call it a trend, because it is likely these brands have always promoted their heritage and it has only just come to my attention! But it's something I have definitely noticed more than one brand doing... So it must be of significance to write about, right?
New rule: this blog does not just have to be trends, it can be something I've noticed more than one brand doing. Sorted.