27 February 2011

Colour Blocking in S/S 11 Advertising

Several of the luxury brands have decided to incorporate the current trend of colour punching/blocking into their S/S 11 advertising campaigns.

Whether it be through the clothing the model is wearing against a white backdrop in order for the neon hues to jump out of the page (Jil Sander):

Or whether it be through a bright two-tone gradient backdrop with the model simply dressed in white for effective contrast (Michael Kors):

It's clear to conclude that the luxury brands are going colour crazy!

I have two favourites from the campaigns that I have come across so far. The first is Kurt Geiger.

The brand successfully incorporates a contrast of textures, through the silky mattress that the model is sitting on and the feather effect coming in from the left hand side, as well as the colour blocking, to create an aesthetically pleasing image.

The second is Fendi.

Through the sky blue coloured hue of the background, the neon accessories the model is wearing and that sensationally bright pink lipstick... this image looks extremely exotic and summery. It creates a story and makes you believe that the woman in the image is on holiday somewhere luxurious, having a fabulous time! It gives you a sense of that aspirational lifestyle that the brand is trying to sell... And pulls it off quite nicely, in my opinion!

20 February 2011

Black Swan

The latest trend, or so it would seem? Going to see the film Black Swan at the cinema!

This pyschological thriller, directed by Darren Aronofsky, is nothing like what we've seen before - hence making it a must see! Especially for fashion lovers, as the costumes were created by none other than the Rodarte sisters - Laura and Kate Mulleavy.

Natalie Portman plays Nina, a ballerina at the prestigious New York City Ballet, who gets chosen to become the protagonist Swan Queen in the company's upcoming production of Swan Lake. The pressure to be perfect ultimately drives her mad.

Not going to lie, the film did freak me out quite a bit! It leaves you questioning what you've just seen and trying to work out your own theory as to how Nina became so troubled.

On another note, the costumes are seriously impressive! The Rodarte sisters were inspired by Anna Pavlova's 'The Dying Swan', backstage images from the New York City Ballet in the 70's and 80's, Degas' sculptures, their own S/S 10 collection and Eva Hesse. Beautiful, no?

And because they're so beautiful, they've been capturing the attention of fashion's most loved magazines - like Elle:

Go see the film! For the fashion, if for nothing else.

9 February 2011

Glam Rock On

Oh how I adore the trend of Glam Rock.

Inspiration came from catwalks such as the Burberry Prorsum London show and the Dolce & Gabbana Milan show:

It involves leather leggings, biker jackets, leopard print pieces, a lot of black, studs and metallics... Basically good girl gone bad!

On a personal level, anything with 'rock' in its name is right up my street! I've been going to Rock City a lot recently (Nottingham nightclub) and the other night I wore my new cropped leather jacket... It's so fierce, I love it! I wore it over a black lacey top and blue high waisted skirt. I know you can't see much of my outfit on this photograph but here's a flavour of it:

Glam rock on.
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