Well, I'm back from my work experience! One of the most exciting things that happened over the four weeks I was there was the fact that I got to sit in on the Bread & Butter trend briefing!
F&F's Menswear designers had visited Berlin where the famous Bread & Butter trade show is held annually, and got the low-down on what's going to be in fashion for men for S/S 12.
The designers gave out a pack and categorised the trends that they came across, so please note that all the images and information contained in this post do not belong to me and are courtesy of Tesco F&F.
Trend One: Spirit of 1969
Product summary: vintage logo t-shirts, checked shirts and bootleg-cut jeans.
Trend Two: Drifter
Product summary: narrower cargos, army-style clothing, new camoflage and leafy prints.
Trend Three: Analogue
Definition: something that bears an analogy to something else.
Trend Four: Palm Springs
Product Summary: pastel checks/stripes, contrasting colours, washed-out colour chinos, coloured five-pocket/ecru-bleached denim.
Some companies may choose to incorporate one, or all, of these trend categories into their high summer ranges for S/S 12. However, Tesco F&F have decided to just focus on Palm Springs... A wise choice! I can see their core customer taking a liking to this trend and the pastel checks and washed-out chinos transcending perfectly to their product.