20 November 2012

Brand Spotlight: Topshop's AW12 Range

...Someone asked me the other day what my favourite brand is. It took me a millisecond to reply, because my favourite brand is, and has always been, TOPSHOP.

They then asked me why. I said:

“I admire Topshop; not only their ability to keep up with the latest trends and constantly deliver a product range that reflects their consumer's wants and needs, but also their ability to develop their brand and image to be one that continues to innovate and build a reputation as the best on the high street for young, fashion-forward consumers.”

When I was a student, my friends argued that the brand is little bit too expensive for our target age group, but I don’t think that’s entirely the case. The price points are aspirational, which is the reason behind why Topshop is so successful. A lot of students cannot afford to shop there every week, so what do they do? They save up and then go on a shopping binge. And the fact that they get 10% student discount makes them believe they’re getting a great deal and receiving good value for money.

On my recent shopping trip to Leeds, I visited the new Trinity store on Briggate that opened last month. It is the THIRD largest Topshop in the country, behind Liverpool (#2) and London Oxford Street (#1).

It’s so impressive! The in store environment was dark with loud, quirky music playing and moody lighting. A sci-fi, futuristic theme could be seen not only through the VM, but the diagonal, neon strobes of light in the windows, along with the starry night sky backdrop.

This theme then translated to their product, with Galactica being a key trend of the range. This is also highlighted on their website, where they showcase it in more detail:

(Images courtesy of the Topshop website.)

May the fashion force be with you! (Ahem, sorry.)

To be perfectly honest, I would buy out the store if I could! But, unfortunately, I can only afford to buy key pieces every now and again.

I managed to get my outfit for my cousin’s wedding this weekend though (coming up in a future post), which I’m very excited about!

So the purpose of this post is to say: Topshop, I love you. You’re the best! And keep up the good work.

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