10 November 2012

SS13 Trend Focus: Wonderlab

It’s that time of year again where we look at womenswear trends for S/S 13!

I've decided to do it in report form for a change, with two parts. So, bear with me, as there’s a lot of information!

When researching trends for my final year Uni project earlier this year, WGSN kindly told me there was going to be two macro trends in the form of Wonderlab and the Story of Now.

Firstly, let’s look at Wonderlab:

This trend is influenced by science, the body, nature and cells. It’s all about scientific revolution, finding beauty in unexpected places! The colours are bright and neon-like to link to the natural beauty and form of living things.

How did this translate to the S/S 13 catwalk?

It was predominantly through artistic inspiration. If you followed Paris Fashion Week, you've probably already heard all about Marc Jacobs at Louis Vuitton theatrics!

The collection was inspired by the work of installation artist Daniel Buren. As you can see, the show had four escalators and a checkerboard catwalk to represent the linear aspect of Daniel’s work:

This checkerboard print and linear theme then translated to the garments.

Stripes were also huge. Marc Jacobs’ monochrome stripes kicked it off, which were then followed by the likes of Tommy Hilfiger in brighter hues:

Additionally, a 60’s feel was evident in the colourful and young sense reminiscent of the swinging 60’s, as well as in the sci-fi sense; futuristic silhouettes and metallic fabrics could be seen at Markus Lupfer, Alexander McQueen and Antipodium:

Then there was an element of flower power in the decorative sense at Prada and Holly Fulton.

Fun was portrayed through an Austen Powers-style theme at Moschino and Versus:

There was also hint of the 80’s through power shoulders and slicked backed hair at Balmain and Lanvin, with Jean Paul Gaultier showcasing a collection that celebrated all of the 80’s icons that inspired his clothes over the years (like Grace Jones):

Philip Treacy decided to pay tribute to Michael Jackson by showing his hat creations alongside a Michael Jackson themed wardrobe, which was really impressive:

In terms of colour palette, I've already mentioned monochrome, but lego colours and colours that pop were generally very popular! Specifically, hot pink, grass green, orange and cobalt blue made the most impact when teamed with white on catwalks such as Erdem, Versus and David Koma. Even neon and acid colours were seen on the likes of Henry Holland’s catwalk through tie dye and psychedelic prints:

This trend is young and full of life so it’s definitely one to play around with. Whether you feel like mixing it up, using the micro-trends from different decades, or playing it safe by sticking to one look – don’t forget to experiment and have fun with it. After all, fashion is just an extension of your personality! Express yourself.

(Note: this post contains original artwork and copy by myself, with information and images courtesy of WGSN, Vogue and Pinterest.)

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