In the Debenhams where I work (Leeds White Rose), yesterday was the main day of the event (Saturday 16th February); however, we have been promoting it in store all week through posters and flyers. It has also been advertised on local radio stations.
On Friday, a few of us were asked to promote it further through dressing up in potential wedding outfits as we continued with our duties in store, in the hope that people would stop and ask why we were dressed so glamorous on an average working day and generate WOM.
I jumped at this opportunity as I love to wear pretty dresses (what girl doesn't?) and got to pick out my own dress from the many lines that Debenhams sell at the moment.
I chose a gorgeous light gold appliqued diamante flower number, by designer Jenny Packham, which could be a potential bridesmaid dress or a guest wedding outfit (find it here). I then paired it with my, recently purchased, gold wedges for the ultimate party outfit!
Dress - No.1 by Jenny Packham, Debenhams
Wedges - New Look
I also had the opportunity to get my make-up done professionally by beauty concession Urban Decay. I'd never had my make-up done by someone else before - but I thoroughly enjoyed the experience! Ahmed, my Beauty Consultant, really knew what he was talking about and gave me some skincare and make-up tips during the process.
He said he wanted to go quite subtle with my face make-up, to give the appearance that I wasn't wearing any make-up (when really I was - rather a lot of it!) and then accentuate my eyes through using gold tones to co-ordinate with the dress. He then used a lip plumping gloss, which tasted like After Eight mints, and this would have lasted all day if it wasn't for me being such a food monster at lunch.
I really liked the result...
...It was very glam - and everybody else seemed to like it too!
I actually really enjoyed the day because I just felt like a princess every second that I was wearing the dress, and I've never received so many compliments on the way that I look in such a short space of time!
The promotion aspect of it was definitely successful as well, as I had so many double-takes by customers who then asked why I was dressed up and I was able to explain the reason fully to them and promote the event. It was a good idea by Debenhams, in that sense, and also a nice little reward for their staff for working so hard!
Thank you, Debenhams!
(Did you like my dress and make-up? Have you ever dressed up at work before? Comment below! Katie-xo)