23 November 2013

The Fossil Flagship

This is the second in a series of posts about Fossil, my new company of employment!

Last week I blogged about the Watch Station International SS14 press day (which you can find here) and how much I enjoyed going to London for it.

Then I was allowed to go to London again this week to do a competitor shop for Emporio Armani!

It is so beautifully festive on Oxford Street at the moment. Last week, I had the chance to briefly pop in the new Fossil flagship (which I mentioned in my last post) but I wanted to explore it further this week!






I was just as impressed this time around, or maybe even more so! They have done such a good job with the space and have managed to include an extensive range of leathers, jewellery, watches and accessories. It's very bright and airy with homing touches, such as photos in frames and plants in pots, on the top shelves.

A lot of the product is displayed in glass cases, which adds an element of exclusivity and creates a luxurious image that consumers will want to buy into. However, at Fossil's prices, the brand certainly classes as affordable luxury!


The colourful back wall, constructed from Fossil's world-wide famous watch tins, is extremely eye-catching and colourful. It is visible from outside, which is clever as it invites consumers in the store to take a closer look. Then the big digital screen shows feature shots of current watch styles in the AW13 range, demonstrating that Fossil is ahead of the game by incorporating the latest technology into their in store environment.


My colleague and I got chatting to the Sales Assistants and they are so lovely! You could tell that they would make the in store experience a very pleasant one for the customer.

I managed to take a few more photos this time! I was also a bit of a tourist on Oxford Street with the pretty Christmas lights.

I even found the street where I belong:


(My surname is Davies!)

I keep saying it, but the Fossil flagship on Oxford Street is really worth a visit! It's very innovative as far as in store environments go.


(Have you seen Fossil's new flagship yet? What did you think? Thanks for stopping by! Katie-xo)
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16 November 2013

Watch Station International SS14 Press Day

This week I was lucky enough to be invited to Watch Station International's press day, for SS14, which was held in London's Covent Garden.


Watch Station International is Fossil's new venture. It has its own stores and concessions, as well as a fully transactional website (click here). Watch Station allows Fossil to showcase their portfolio of watch brands in an upmarket, boutique environment, in order to best represent the luxury nature of the products.


Watch Station's watch portfolio consists of Fossil's own brands, Fossil, Michele, Skagen and Zodiac, as well as Adidas, Armani Exchange, Diesel, DKNY, Emporio Armani, Karl Lagerfeld, Marc by Marc Jacobs and Michael Kors.

The press day venue was modern with a premium feel, but the event itself was quite stripped back. The focus was on the product, on one long table in the middle of the room. Then there were special hero pieces in glass cases on the edge of the room, underneath a projection of a series of luxury fashion shows.



Each brand had their own display of watches:





My favourite range was Marc by Marc Jacobs; I could easily have picked any of these pieces of arm candy for my wrist!


But my favourite watch is this beauty by Michael Kors:


Gold with a pool-blue face, this just screams elegance and style!

I also had my beady eye on this rose gold icon of sophistication:


Maybe now that I work at Fossil, I can get my hands on one of these!

After the event, I went to visit Fossil's new flagship store on Oxford Street. It is amazing. If you live in London, or just visiting, get yourself down there!


(Apologies for the poor quality photographs featured in this post, I only had my iPhone on me on the day!)

The architecture of the store is really innovative; it's quite wooden and rustic, but contemporary. Leather goods are displayed at the front, with a separate room for jewellery and watches in the back. The jewellery and watches are displayed in glass cases, with Fossil's world-wide famous watch tins decorating the back wall around a large digital screen.

It's super impressive!

All in all, I had a really good day in London. Bring on the next event!


(Have you heard of Watch Station International? Which is your favourite watch from my post? Thanks for reading! Katie-xo)

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10 November 2013

Plum Florals

Good afternoon, my lovelies!

How are you all on this sunny, crisp Autumnal day?

Today I want to show you how you can transition florals from Spring/Summer to the Autumn/Winter season.

As you're probably now well aware, juicy berry shades have filtered their way down onto the high street after initially being seen on designer catwalks such as Burberry. They also bring with them a new addition to the colour palette in the form of prominent plum shades.

I decided to give my floral shirt, which I've had since S/S 12, an A/W 13 update by teaming it with plum leggings from this season's gorgeous colour palette.


I also wanted to toughen up the florals and add a bit of gothic glamour, which is another huge trend for A/W 13. I used black to create this effect in the form of cut-out boots, a snakeskin-textured satchel and a warm, woolly pea coat.



However, to avoid my colour palette being too dark, I threw on a snugly cream scarf and pearly white jewellery, which plays on the glamourous element of my outfit.


Finally, I added a touch more berry to my look through my new specs and dark lipstick. Tres chic!


Floral Shirt - Topshop
Plum Leggings - Topshop
Black Cut-Out Boots - Ebay
Black Pea Coat - ZARA
Snakeskin Satchel - New Look
Cream Scarf - Vintage
Pearl Jewellery - Primark
Berry Specs - Specsavers


(What do you think, do you like my outfit? How have you transitioned florals from S/S? Thanks for stopping by! Katie-xo)

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