23 November 2013

The Fossil Flagship

This is the second in a series of posts about Fossil, my new company of employment!

Last week I blogged about the Watch Station International SS14 press day (which you can find here) and how much I enjoyed going to London for it.

Then I was allowed to go to London again this week to do a competitor shop for Emporio Armani!

It is so beautifully festive on Oxford Street at the moment. Last week, I had the chance to briefly pop in the new Fossil flagship (which I mentioned in my last post) but I wanted to explore it further this week!






I was just as impressed this time around, or maybe even more so! They have done such a good job with the space and have managed to include an extensive range of leathers, jewellery, watches and accessories. It's very bright and airy with homing touches, such as photos in frames and plants in pots, on the top shelves.

A lot of the product is displayed in glass cases, which adds an element of exclusivity and creates a luxurious image that consumers will want to buy into. However, at Fossil's prices, the brand certainly classes as affordable luxury!


The colourful back wall, constructed from Fossil's world-wide famous watch tins, is extremely eye-catching and colourful. It is visible from outside, which is clever as it invites consumers in the store to take a closer look. Then the big digital screen shows feature shots of current watch styles in the AW13 range, demonstrating that Fossil is ahead of the game by incorporating the latest technology into their in store environment.


My colleague and I got chatting to the Sales Assistants and they are so lovely! You could tell that they would make the in store experience a very pleasant one for the customer.

I managed to take a few more photos this time! I was also a bit of a tourist on Oxford Street with the pretty Christmas lights.

I even found the street where I belong:


(My surname is Davies!)

I keep saying it, but the Fossil flagship on Oxford Street is really worth a visit! It's very innovative as far as in store environments go.


(Have you seen Fossil's new flagship yet? What did you think? Thanks for stopping by! Katie-xo)
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