23 February 2014

The Apartment at LFW

Last Monday I was lucky enough to spend the day at The Apartment - an exclusive bloggers' event at London Fashion Week.

(Image courtesy of The Apartment)

The Apartment is the brainchild of blogger Abisola (who you may know better as Abimarvel), now in its second year. Set in a fancy, aspirational location, it's a place where some of the UK's top bloggers can drop by in between LFW shows in order to relax, interact with brands and catch up on their blogging.

Fossil, the company that I currently work for, was the official accessories sponsor for The Apartment's AW14 LFW season. This meant that they got their own space in a luxury condo in Mayfair where The Apartment was held, which happened to be the master bedroom. It was decorated with SS14 product and marketing imagery relating to 'On the Open Road' – Fossil’s theme for 2014 intertwined with the company’s 30th anniversary.


There were also retro references in the space through the ornaments and furniture, as Fossil is known for their ‘modern vintage’ values.


Then, as a way of celebrating their 30th anniversary, Fossil decided to have activities going on in the space.

The company is currently hosting a watch tin design competition (which closes 28th February) where consumers can create their own tin artwork for a chance to win $5,000. At The Apartment, bloggers could be a part of this by taking part in tin stamping.

They were also asked to design their own fabric square, which will eventually be made into a 30th anniversary patchwork quilt.

The Apartment was an opportunity for Fossil to showcase their brand and have bloggers engage with their fabulous SS14 product.

(There were even cake pops!)

It was also an amazing opportunity for me, being a blogger myself. I simply had to make the most of it!

As well as manning the Fossil bedroom, I also explored the space, chatted to other brand representatives and met some new bloggers.

Blow, who have a salon based in Covent Garden, gave me a luxe blow dry and then the lovely Ruth at Eyelure did my eyelashes for me.

I also got to swoon over Russell and Bromley shoes and Next and Jack Wills clothing, amongst other fashion gems.

The space was decorated beautifully by Abi and her creative team and I thoroughly enjoyed my time there! Thanks so much for having me, guys!

Cream Poloneck Jumper - H&M
Floral Trousers - ZARA
Black Cut Out Boots - eBay

(Have you been to The Apartment for? What do you think? Thanks for stopping by! Katie-xo)

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12 February 2014

Top Ten Trends of SS14

Usually Spring/Summer brings us a fresh array of colours, themes and trends after the more sombre, understated Autumn/Winter season. However, for SS14, at first glance it seems like fashion is just extending trends from AW13 - which has already brought us colour-popping pastel shades, texture clashes and quirky fabrics (in the form of tartan, for instance).

It’s surprising how alike SS14 seems with SS13. I personally adored SS13, but mostly because the trends felt loud, proud and individualistic. 90’s was a key era that influenced SS13 fashion which made me feel nostalgic as I grew up as a 90’s kid. There was also diversity; SS13 brought us everything from neon psychedelic to sports luxe.

This SS14, we’ll be seeing a lot of SS13 trends return. But we’ll also see a few new ones! Allow me to elaborate…

1.  Ice-Cream Pastels

Ice-cream pastels have stuck around for a fair few seasons now. They were all over SS14 catwalks such as Christopher Kane and Vivienne Westwood. I have to say, I can’t help but to fall in love with these sugary shades of lavender, mint green, duck egg blue, baby pink and lemon yellow from season to season.

2. Classic Monochrome

Whether black and white is fused together in one piece, or colour blocked using multiple pieces, monochrome is back with a bang. It was mostly used through tailoring on the SS14 catwalks, such as Holly Fulton and Erdem, to create classic looks that screamed chic elegance.

3. Utilitarian Chic

Shapes and essences of 40’s fashion were prominent at some designer shows. Henry Holland models rocked simplistic, belted dresses which reflected the utilitarian feel of the era. Then, over at Orla Kiely, there were pocketed skirts and clean structures aplenty.

 4.  Sparkle and Shine

The metallic trend of AW13 is sticking around for another season. However, it is updated for SS14 through more lightweight fabrics and draping, a la Antipodium and Christopher Kane.

5. Sheer and Sexy

It seems like, for SS14, less is more! Sheer fabrics were all over catwalks such as Burberry Prorsum to Erdem. These fabrics included chiffon and lace with pretty embroidery detailing and, coupled with ice-cream pastels, created a trend that is wonderfully dreamy.

6. Digital Prints

An element of futurism crept onto the catwalks through structured digital prints at Mary Katrantzou and Preen. In fact, the dresses at Preen were so abstract and artistic that they almost created an optical illusion!

7. 70’s Suits

70’s co-ords had already popped up to say hello back in AW13! It seems like you can’t get rid of them - not that you'd want to any way! Whether you rock an eye-popping colour-blocking suit jacket and trousers, like the ladies at Matthew Williamson, or choose a shiny printed short sleeved shirt and shorts, like the ladies at Henry Holland, make a serious style statement these season.


8. Oversized Tailoring

Speaking of tailoring, it’s all about the oversized this SS14. Flute hems on skirts and dresses were a popular aspect seen at New York Fashion Week through shows like Victoria Beckham. Exaggerated hemlines and sleeve proportions were also spotted on catwalks such as Mulberry and Topshop Unique.


9.  60’s Peter Pan Collars

This trend currently filters in and out of the Autumn/Winter catwalks, so it's quite remarkable to see it on a Spring/Summer catwalk! Peter pan collars, influenced by the 60’s era, were cute and adorable at designer shows like Orla Kiely and Henry Holland.

10. All Hail the Maxi

Finally, the maxi is truly going nowhere for SS14. It comes back every Spring/Summer and, rightly so, as it’s comfortably practical and yet aesthetically beautiful for warmer temperatures. Whether you choose a dress that’s long and flowing like a Grecian Goddess, a la Topshop Unique, or a skirt that is fitted with a fabulous fishtail, a la PPQ, wear it and wear it with pride.

Initially, from a distance, it can feel like SS14 fashion is using a lot of past ideas. But, if you have the chance to analyse it in more detail, it's apparent that the trends are in fact evolving to create a refreshing mix of the old and the new – perhaps not as dramatically as they have done previously, but there is still a different spin on things - and this should be celebrated!

(What do you think of the SS14 trends? Have you got a favourite? Many thanks for reading! Katie-xo)

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2 February 2014

Lions and Tigers and Bears - Oh My!

The past couple of weeks have been really difficult for me, so what better way to cheer myself up than a trip to the local safari park?!

I haven't driven around one since I was a kid and there's one super close to me in Milton Keynes. I'd decided earlier on in the week that I wanted to have a day out at the weekend, but I didn't really know what there was to do around here.

Kane and I will have lived in Milton Keynes for one year in March. We have explored the area to an extent - shopped in the centre, been to Xscape, had nights out at Wonder World and Pink Punters in Bletchley, had an afternoon at the pubs in Stony Stratford - but we'd never been to Woburn before.

I'd heard it was lovely from people at work, so yesterday Kane and I went to the safari park in the morning, had a pub lunch on the high street and then went for a little walk. I really enjoyed exploring and it's always nice to have a change of scenery.

It was very cold though so I made sure that I wrapped up warm when getting dressed for the day:

Floral Tee - Topshop
Denim Shorts - MOTO @ Topshop
Tartan Scarf - Primark
Black Tights - M&S
Grey Socks - Primark
Lace-Up Boots - New Look
Metallic Bag - Fossil

Woburn Safari Park was the highlight of the day - I'm like a big kid when it comes to animals.

There were wildebeests, which just reminded me of the stampede scene in the Lion King:




Bears, casually walking in the middle of the road:

Fierce-looking lions (hello Nala!):



And cheeky little monkeys:

These fellas were squabbling on the bonnet of my car:

And this one wouldn't bloomin' get off!

It was rather amusing.

I loved how close you could get to the animals - it makes it even more exciting. I was so snap happy with my camera, until the battery died halfway through (school boy error not fully charging it before I left the flat)!

Any way, it was a great day and I'm glad we went. Next stop - the zoo!

(Have you been to Woburn Safari Park before? What's your favourite animal? Thanks for stopping by! Katie-xo)

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