All Hail the “Fashion Doughnut”

…As Krispy Kremes are now being called, by publications such as Glamour. Krispy Kreme, like Starbucks and Dunkin’ Donuts, is an American fast food chain. But like Tim Hortons in Canada… It’s not very fast. A Krispy Kreme store opened…

Canada’s Worst Kept Secret: Say Hello To Tim Hortons

It came to my attention during my visit to Calgary that there was one fast food chain that you just couldn’t get away from. Like Starbucks in New York, there was one on every corner. It was always busy, whatever…

Hollister and Abercrombie’s Marketing is Spot On

I think its safe to say that the American casualwear brand Abercrombie & Fitch, and its sister brand Hollister, are starting to take the UK by storm. The storm has already hit America, and wreaking havoc, with both brands now…