Jenna Marbles and the Rise of YouTube

We have entered an era where technology has taken over the traditional ways we used to communicate. Instead of telephoning someone, we text them on our mobiles; instead of sending a friend a letter to invite them to our birthday,…

Menswear Trend Spotlight for AW12: Cruel Sea

One of the hottest looks for men for A/W 12 is Cruel Sea, winter’s take on the nautical theme of S/S 12. Stripes are still very much involved, with the traditional red, white and blue colour palette evolving to include…

“Life Made Fabulous” at Debenhams

I’m currently visual merchandising for Debenhams so I’m starting to learn a lot in terms of the company and its products. Debenhams is a mid-market family department store with a main focus on fashion and beauty, but it also sells…

Destiny for Gap: My Final Year University Project

My final year Uni project involved two stages: research and implementation. It was all about the fact that I, theoretically, discovered a business opportunity for Gap (UK) to launch a new sub-brand. Market Research Initial company and casualwear market research revealed…