SS13 Trend Focus: Wonderlab

It’s that time of year again where we look at womenswear trends for S/S 13!

I’ve decided to do it in report form for a change, with two parts. So, bear with me, as there’s a lot
of information!

When researching trends for my final
year Uni project earlier this year, WGSN kindly told me there was going to be
two macro trends in the form of Wonderlab and the Story of Now.

Firstly, let’s look at Wonderlab:

This trend is influenced by science, the
body, nature and cells. It’s all about scientific revolution, finding beauty in
unexpected places! The colours are bright and neon-like to link to the natural
beauty and form of living things.

How did this translate to the S/S 13 catwalk?

It was predominantly through artistic
inspiration. If you followed Paris Fashion Week, you’ve probably already
heard all about Marc Jacobs at Louis Vuitton theatrics!

The collection was inspired by the work of installation artist
Daniel Buren. As you can see, the show had four escalators and a checkerboard
catwalk to represent the linear
aspect of Daniel’s work:

This checkerboard print and linear theme then translated to the

Stripes were also
huge. Marc Jacobs’ monochrome stripes kicked it off, which were then followed
by the likes of Tommy Hilfiger in brighter hues:

Additionally, a 60’s
feel was evident in the colourful and
young sense reminiscent of the
swinging 60’s, as well as in the sci-fi
sense; futuristic silhouettes and metallic fabrics could be seen at Markus
Lupfer, Alexander McQueen and Antipodium:

Then there was an element of flower
in the decorative sense at Prada and Holly Fulton.

Fun was
portrayed through an Austen Powers-style theme at Moschino and

There was also hint of the 80’s through power shoulders and slicked backed hair at Balmain and
Lanvin, with Jean Paul Gaultier showcasing a collection that celebrated all of
the 80’s icons that inspired his clothes over the years (like Grace Jones):

Philip Treacy decided to pay tribute to Michael Jackson by
showing his hat creations alongside a Michael Jackson themed wardrobe, which
was really impressive:

In terms of colour palette, I’ve already mentioned
monochrome, but lego colours and
colours that pop were generally very popular! Specifically, hot pink, grass
green, orange and cobalt blue made the most impact when teamed with white on
catwalks such as Erdem, Versus and David Koma. Even neon and acid colours
were seen on the likes of Henry Holland’s catwalk through tie dye and psychedelic

This trend is young and full of life so it’s definitely one
to play around with. Whether you feel like mixing it up, using the micro-trends
from different decades, or playing it safe by sticking to one look – don’t
forget to experiment and have fun with it. After all, fashion is just an
extension of your personality! Express yourself.

(Note: this post contains original artwork and copy by myself, with information and images courtesy of WGSN, Vogue and Pinterest.)

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