When people see a blog on the internet nowadays, they don’t think anything of it. “Oh, it’s just another blog,” they’ll probably say – no big deal.
However, people don’t realise just how much time and effort it takes to create and maintain a blog nowadays. It’s not just a matter of coming up with an idea and typing out the words every now and then; it’s real, dedicated hard work that regularly takes up a huge amount of brain power.
There’s so much to think about when setting up a blog, so much to organise and process, and it doesn’t just happen overnight. Then, once your blog’s up and running, there’s everything else that follows; the constant brainstorming, the steady stream of content, and the urge to stay relevant in an already overcrowded marketplace.
Yep, it can be quite a challenge to set up and grow your fashion blog, especially if you don’t have a clue what you’re doing.
That’s why I’m here to help.
So you’ve already decided that fashion is the niche for you – that’s great! Now all you need to do is bring your ideas to life if you want to grow your fashion blog. Let’s jump right in, shall we?
To grow your fashion blog, the first thing that you need to do is decide on a host. Are you going to use a platform like Blogger or WordPress that’s free to use and aimed at beginners who just want to blog for fun? Or do you have big plans for your blog and want to grow it into a sustainable business one day?
If you’re thinking the latter, then you might want to think about self-hosting. For a small charge per month, you can sign up with a self-hosted platform which means that you completely own and control your blog. You don’t have to worry about your platform suddenly shutting down and losing all your content – and you can customise just about anything you want. Another plus is that you can have constant, on-hand help from your platform’s readily available team of experts.
A popular self-hosting platform to check out is SiteGround. I own and run two blogs and both of them are on SiteGround because the customer service team is amazing – they make the transition process so easy!
You could always get started using a free platform and then switch to self-hosting later on in the game; however, when you do switch over, make sure you choose SiteGround. Trust me, you won’t regret it.
Alright, so you don’t have to buy a domain name if you’re using a platform such as Blogger and WordPress. It just means that you have a rather untidy extension to your blog name (i.e. http://www.blogname.blogspot.com) which isn’t ideal when you’re trying to look authoritative!
Buying your own domain name is quick, easy, and practically painless. All you need is a few quid per year.
You can use sites like GoDaddy to grab a quick domain name. Alternatively, if you’re self-hosted, your platform will offer this service as part of a package or for another small charge.
I definitely recommend that you buy your own domain name if you want to grow your fashion blog, whether you’re using your platform for personal or professional purposes, mostly because it just looks so much better! Don’t you think?
Oh, and because you’re going to be working in the fashion niche – try to pick something creative to reflect your upcoming content. Let’s face it, www.fashionblog.com doesn’t exactly scream “click me!”
Okay so you’ve got your blog basically set up, you’ve chosen a kickass domain name, and you’re ready to start publishing! Now comes the fun part – let’s get brainstorming.
Either way, make sure that you have a place for writing down all your ideas, whether it’s in a physical notepad or on your computer, and pick the best ones to develop into actual blog posts.
Also, try to make your ideas as unique as possible, which will be difficult because the fashion blogging world is extremely oversaturated, but there is only one blogger like you and that’s your superpower. Live by this mantra.
…And by killer, I mean killer.
To successfully grow your fashion blog, you need to create posts that people are actually going to want to read. Aspiring bloggers, take note: content is king!
Choose exciting topics that are original, develop copy that delivers value to the reader, and use media to break up the huge chunks of text in your posts. (By media – I’m talking imagery, videos, screenshots and the like.)
In addition, you want to make the post easily accessible and digestible to the reader, which will also help your posts rank better in terms of SEO. (That’s Search Engine Optimisation, for newbies!)
A little tip? Spend time creating and perfecting your posts, especially in the early days. Don’t ever compromise your blog’s content because you’re short on time or you simply can’t be bothered that day.
Start how you mean to go on – and take it slow. Blogging isn’t a race! In fact, quite the opposite – it can take a long time to get results.
Once you’ve got your content up and running, make sure you shout about it!
Social media is the greatest tool ever when it comes to promoting your blog posts. Be active on Facebook, use Twitter, utilise Instagram – and hey, even email your Great Auntie Maureen. Whatever works to spread the word about your fabulous new blog post – do it!
When it comes to Twitter and Instagram, you can use certain hashtags that are specifically designed for the fashion blogging community to help generate engagement. You can find examples of these below:
Fashion – #fbloggers #fashionbloggers #fbloggersuk #ukfashionbloggers #fashionbloggersuk
Fashion also fits under the “lifestyle” umbrella, so you can also use the following:
Lifestyle – #lbloggers #lifestylebloggers #blogginggals #bloggerstribe #lblogger
The trick is to initially promote your posts once they go live – and then continue to promote them on a consistent basis. Whether you can only afford the time to do it once per week, once per month, or even once per year, don’t be shy. Your killer content deserves to be read and appreciated – and you need to drive them hits to your blog, yo!
As well as creating and posting killer content and promoting each post that you publish, it’s important to regularly engage with the fashion blogging community if you want to grow your fashion blog.
Not to worry, they’re a lovely bunch, and they’re happy to comment on your blog posts if you comment on theirs.
That being said, make sure that you get yourself out there! It’s all about that self-promo!
Use the hashtags mentioned previously to search for blogs you might like, give them a visit and then leave them some love via social media. The chances are, your generosity will be reciprocated! You can also participate in Twitter chats, which run like clockwork every week based on a topic announced beforehand. Here are a few that you could get yourself involved with:
Fashion, beauty and lifestyle – #fblchat on Tuesdays at 8-9pm GMT
Fashion – #fbloggers on Sundays at 8-9pm GMT
Lifestyle – #lbloggers on Wednesdays and Sundays at 7-8pm GMT
Ladies, if you’re serious about growth and achieving all your blogging goals, then it’s time to get chatty!
The final tip I have for you in terms of how to grow your fashion blog? Make sure that you’re posting regularly on your blog once it’s up and running. It’s the only way that you’re going to maintain your audience.
Don’t be one of those bloggers who posts regularly for a couple of months and then disappears. What’s the point in building up your audience and a loyal following only to abandon them for months at a time? Needless to say, it will undo all your hard work.
Hint: consistency is the key!
Decide on a content schedule and stick to it. Then, and only then, you will start to see the results of your growth through your blog’s statistics and engagement level.
If you’re looking to turn your blog into a source of income, you might start getting approached by brands around this point – and that’s when it gets really exciting!
As with anything in life, blogging is a learning game. It takes time to figure out the logistical side of things, such as setting up your blog, as well as the marketing side of things via social media.
However, once you get going, blogging can be so fulfilling. Whether you’re planning to publish purely for yourself or for a professional purpose, all you need is passion and drive to deliver results.
If you persevere, you’re serious about it, and you’re more than willing to put in the work – then there’s no reason why your blog can’t succeed.
And hey, if you run into any issues, don’t be afraid to ask the blogging community – or tweet me @kdavieswrites.
We’re all in this together!
(Please note that this post contains affiliate links, which help me to run this blog, and was originally written for RankWatch.)