5 Ways to Improve the Quality of Your Blog

July 11, 2018

It’s so easy to set up and start a blog. However, do you know what’s not easy? Having the time and ability to improve your blog to make it HIGH QUALITY, aesthetically pleasing and ALSO perform well for the user.

If you’re brand new to blogging, you probably have a multitude of questions that you need answering before you can improve your blog.

I know because I’ve been there.

You’ll spend hours poring over technical tutorials online only to end up back where you started, minutes agonising on whether you should use the Helvetica or Arial font even though they look practically the same, and days experimenting with your blog layout to find out what works and what doesn’t.

Need some help? Not to worry – I’ve got you covered.

Read on for 5 straightforward ways to improve your blog, whether you’re a fellow fashion blogger, a food blogger, or you like to blog about fish.

(No judgements here!)


1. Pick a Self-Hosted Platform

Sure, you can start out on a FREE platform because it’s super quick and easy. (The most popular ones are Blogger and WordPress.com.)

However, if you’re serious about blogging and potentially turning it into a business someday, you should totally go self-hosted.


Self-hosting means that you completely own and control your blog. You don’t have to worry about your platform suddenly shutting down and potentially losing all your content.

Oh, and did I mention that you can pretty much customise just about ANYTHING you want if you’re self-hosted? Also, if something went wrong, you have constant, on-hand help from your platform’s readily available team of experts.

It’s a no-brainer really.

Me? I started with WordPress.com and then moved to WordPress.org and SiteGround because their plans are cheap and their customer service team rocks.


If you build your blog with SiteGround from the start, you can also grab a PROPER PROFESH domain name with them for free! How awesome is that?!

2. Improve Your Blog By Investing in the Right Theme

The way that your blog looks to the average viewer is really important.

How come, I hear you ask?

Well, if it’s a hobby blog, it forms part of your personal brand identity. And if it’s a business blog? Think of it like your shop window.

Essentially, a successful brand identity helps you to STAND OUT FROM THE CROWD. It’s the bread and butter of effective marketing.

Therefore, you need to make sure it’s attractive and IMMEDIATELY reflects who you are and what you do through the visuals.

It needs to appear clean, be easy to navigate around and look consistent across all of your pages. FYI, being consistent means that you should use the same fonts and colour aspect throughout your blog.

And you know what? Sometimes less is more when it comes to your theme.

(If you need more help with this subject, I wrote a post about it over on my freelance writing blog that you can check out here.

Also, this blog uses BluChic for a pretty yet practical theme. I can heartily recommend them!)

3. Include a Contact Form

So you’ve set up a functional, gorgeous-looking blog and you’re ready to show it to the world. HURRAY! That’s GREAT!

However, there’s no point having readers if they can’t get in touch with you to tell you how much they loved your latest post or that NO, they disagree – polka dots look better as an ACCESSORY instead of a FULL OUTFIT ENSEMBLE!

That’s where JotForm comes in.

Improve your blog by using JotForm to create and design a contact form literally within a matter of minutes. They have a WHOLE HOST of wonderful online templates you can use – and it’s not just contact forms!

You can also use JotForm for creating giveaways, lead generation (collecting email addresses for newsletters), feedback and contracts (collecting e-signatures) for collaboration.

It’s SUPER QUICK AND EASY to use. I made my contact form using JotForm in a few simple steps.

Firstly, sign up to JotForm.com and verify your email address.

Choose your form layout. (I used the classic form where all the questions are on one page; however, there’s also the cards option where questions are asked one at a time and the user can swipe up on a mobile to get to the next question.)

JotForm 1

Then, choose a form according to your needs (I chose “Use Template”) and filter your search by “Contact Forms”.

JotForm 2
JotForm 3

Scroll through the options until you find the perfect contact form for you. Click into it and press the “Use Templates” button.

JotForm 4

Afterward, click on the “My Forms” section of the JotForm website and you’ll see the name of your contact form sat in there. Click on it and select “More” and then “Publish.”

JotForm 5

Select the “Embed” tab and copy and paste the HTML code. Go to your blog’s back end and insert the code into the HTML section of your “Contact” page.

JotForm 6

You’re then left with a professional, cool-looking contact form, and an easy way for your readers to get in touch with you!


4. Add a “Categories” Drop-Down in the Main Menu

It may sound simple, but make sure that you assign your posts to a category before you publish them.

All of the BEST BLOGS have different categories. It’s important to break your main niche down into smaller, digestible chunks for your reader.

Even better? Include a “Categories” drop-down button in your main menu where you list your site’s main subjects.

For instance, my blog’s main niche is “fashion” but I also write about beauty, travel, lifestyle and blogging, therefore each of these topics has its own category.

KatieKat Blog

As well as keeping your site looking organised and tidy, it means that your readers can immediately be redirected to the type of posts that they want to check out.

The alternative? They have to scroll through your entire stream of posts to get to what they’re looking for. And they might lose patience and decide to leave instead, which isn’t ideal!

5.  Use Social Media Share Buttons

As well as everything we’ve already discussed, it shows that you’re serious about your blog if you include other ways for your audience to get in touch with you via your blog other than your “contact me” form.

Sure, a “contact me” form promotes feedback, but there’s more of a chance of one of your posts going viral if it’s shared publicly via social media.

Whether you’re active on Pinterest, Twitter, Instagram or Facebook (or perhaps a mixture of all four), include the relevant buttons on your blog wherever possible to encourage social engagement.

On your homepage, in your sidebar, under each post – YOU NAME IT. If there’s an opportunity, TAKE IT. You won’t regret it!

Improve Your Blog

It’s incredibly straightforward to improve your blog once you know how to do it. It can take a little time to get your head around but, once you’ve mastered the techniques, you’ll soon find that you have a beautiful-looking, fully-functional space in the World Wide Web for your audience to keep coming back to.


{Please note that this post is in collaboration with JotForm and contains affiliate links. To read my full privacy policy, click here.)

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