There’s been a lot of talk recently on the blogosphere about blogging itself and whether the art of creating and publishing a blog post is dying an inevitable death.
Why? Well, it’s all because of alternative platforms like Instagram.
Instagram feeds shorter attention spans (which we’ve all developed from the Digital Age) by allowing their users to micro-blog and produce shorter-form content as opposed to the 500-1,000 words and multiple images that make up a standard blog post.
Sure, a blog that serves personal online diary might get lost in the crowd nowadays, but allow me to clear something up right here right now: blogging in the business sense is NOT dead. It will NEVER be dead.
Traditional blogs have only been taking a backseat recently as influencers choose to monetise the platforms where their millennial audiences are hanging out (i.e. Instagram).
If you’re a fellow blogger too, it’s no secret that the recent Instagram algorithm changes have had us all in despair. There’s nothing worse than putting a lot of time and energy into growing a platform and then it gets taken away from you out of your control.
I get it. I mean, I rely on IG as one of my forms of income too.
That said, if you’re one of those bloggers who have solely been putting all their eggs into their Instagram basket and then chiming on about how nobody ever reads anymore so why bother to blog, I’m here to give you a reality check.
Here’s why blogging ISN’T dead (and never will be).
Some of us still like reading, don’t you know. In fact, we prefer to get stuck into a long-form blog content than watch a mindless video on IG TV – especially when we’re winding down for bed and need to tire our eyes out.
Don’t get me wrong, we like pretty pictures too. But not everybody is a visual-learner.
The brain is a muscle and reading helps to exercise it.
Personally, I like a good mix of words versus imagery – and the beauty of blogging is that it offers precisely that.
Focusing on Instagram and the like is all well and good until Mark Zuckerberg decides to change the rules unexpectedly and hinders your primary way of making money.
This means that YOU have the power when it comes to your blog. Your content can never be removed – UNLIKE with Instagram where your account can be closed by the bosses at any time.
(I know, not cool.)
If you sell digital products and online courses, I’m about to make your day.
The world of content marketing is just getting going. After all, the number of online businesses only continues to grow.
And blogging is becoming an extremely effective way of driving traffic to company websites, which then leads to further page views, product clicks and conversions.
(I mean, I’ve been making a full-time living as a freelance blogger for over two years now, so that’s got to count for something.)
On the other side of the coin, if you’re a fellow niche blogger, brands are always going to want to collaborate with you on sponsored posts.
Why? Well, there are endless backlink opportunities, which will consequently improve their website’s DA score and provide them with SEO juice to rank higher on Google.
Either way, conventional blogging comes out on top. It’s a win-win situation for everybody involved.
If you’ve been concerned with all this “blogging versus Instagram” talk of late, I hope I managed to put your mind at ease.
I think it’s safe to say that some bloggers perhaps aren’t blogging as much as they used to or choosing to focus on Instagram. Therefore, they’re seeing dips in traffic because they’re no longer producing consistent blog content.
Instead of realising this, bloggers are putting the lack of page views down to the fact that “nobody wants to read blogs anymore.” But this is not the case.
Sure, do what works for you and your audience, whether that’s blogging, Instagram or sending monthly email newsletters. But always remember that blogging in the business sense isn’t going anywhere anytime soon.
In fact, it’s just getting started.
What do you think about the whole “blogging versus Instagram” debate? Are you over it too? Let me know in the comments!